This is the largest lure in the range and is perfect for trolling from medium to high speed up to ten knots. The Deep Demon has a diving depth in excess of 30ft and is fitted with two XXX 5/0 heavy duty treble hooks attached to the body with XXX 3 wrap split rings. The body and diving lip is made from thick walled ABS and is virtually bullet proof even with toothy predators like Wahoo and Barracuda.

Bellyeye Lures
Through our extensive field testing we came to realise that a third eye on the belly not only dramatically increases the strike rate, but more importantly, the hook-up ratio; hence we have used our unique ‘Bellyeyes’ on our range of poppers.

It has long been realised that a baitfish eye is the target for any predator to home in on and this is one of the main reasons why we always experience missed takes and poor hook-ups on so many lures and when you look at the position of the eyes in relation to the hooks fitted, it is little wonder!

When we started to experiment with a third eye positioned in various places on the body we soon began to understand how important it was to have a close relationship with this third strike eye and the hooks - and so the Bellyeye was born!

For surface lure fishing, the third Bellyeye is even more important and when viewed from beneath the waves a surface retrieve popper with such a prominent third eye really stimulates takes. During our field testing, we experienced up to a four to one strike rate in favour of the Bellyeyes when fished against the same lure without the third eye fitted. All of the lures have been made from seasoned hardwood or high quality ABS sprayed with authentic Japanese high quality paint and finished with a tough epoxy resin.